What’s completely screwed about this picture

January 21, 2009 — Doc Searls

So I got an email today from Forbes, with the subject “You are Important to Us”. It says this: Dear Subscriber: Forbes values you as a customer and your opinions are very important to us.  We are conducting a study and would like to include your opinions. The survey will take about 10 minutes to [Read More →]

Posted in Companies, Horizontal ideas, Initiatives, Technology, Vertical ideas, VRM. Tags: , , , , , , , , , , , , , , , , . 15 Comments »

Why surveys suck

June 13, 2007 — Doc Searls

I just realized this morning that I hate surveys. They tend to be as impersonal and non-conversational as a TV signal — even when a human being is conducting the survey in person. They always see me as part of a group rather than as an individual (which is how each of us feels our [Read More →]

Posted in Companies, Horizontal ideas, Questions, Scenarios, Technology, VRM. Tags: , , . 14 Comments »
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