Warner is spearheading a plan to collect fees for unlimited access to music
Warner Music is seriously thinking of implementing a plan to bundle a monthly fee into consumers’ internet-service bills for unlimited access to music.
This article states how the traditional concept of “music as a product” is evolving to “music as a service”. Warner thinks the best way to adapt to this new model is to build a pool of money and split it up, instead of trying to control the distribution and sharing of sound recordings. Apparently, Apple and Sony are also exploring new business models that will allow users to have unlimited access to their music library at a fee. It’s interesting that Warner has conceded that this collective licensing model is being explored because of “loss of control” by the recording industry. Shows how the music industry is now recognizing that it has to adapt to the web difference brought about by the growth of P2P sharing services.
Of course, critics state that Warner’s plan is essentially a ” tax”, and is inequitable (even amounting to extortion) since the fee is imposed regardless of users’ preferences.
My personal view: I prefer Apple or Sony’s plans to impose a fee only on those who wish to access their music libraries. Warner’s plan is useful in obtaining a sizeable pool of money and relieving ISPs of the burden of monitoring users. However, there should be some kind of distinction between broadband users who are interested in downloading music, and those who hardly engage in copyright-infringing behavior on the web. I am inclined to agree with the critics that a blanket fee is not equitable, and likely to be met with opposition. It’s as if the recording industry is choosing the easy way out by asking the public to compensate them for their failure to control copyright infringement.


