Diigo Bookmarks 04/12/2008 (a.m.)

April 11, 2008 at 5:33 pm | In links | 2 Comments

    “Exploring social media and public relatons” = tagline. Includes an excellent new / reworked definition of social media by Joseph Thornley.

    The definition Thornley came up with is this:

    Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.

    tags: socialcomputing, apps, public_relations, pr, thornley_fallis

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