When Google came out with Buzz, I wondered who would want their email cluttered up with constant (and probably inane) interruptions. I thought, I’m getting curmudgeonly, even cranky. I didn’t like Wave, either. Stupid idea.
I left a comment on MentalPolyphonics, along these lines: I’ve come to believe that another word for “interruptions” is clutter: A sort of mental clutter and time clutter that becomes a bad habit (“habit clutter”).
Much of that is inspired by Julie Morgenstern‘s kick-ass book, SHED Your Stuff, Change Your Life: A Four-Step Guide to Getting Unstuck. Yes, another “self-help” book to help you get organized – but this one doesn’t just tell you to buy a bunch of stuff at the Container Store so that your place has the appearance of unclutteredness – as if that were all that’s to it. For one thing, Morgenstern doesn’t stop at physical clutter – she asks you to go after both time clutter and habit clutter, both of which can be very tough to deal with.
That’s where the overlap with Fried’s take on interruptions comes in. Bad habits include letting yourself be interrupted constantly, whether you’re checking email, checking Twitter (or whatever your ambient social media app of the moment happens to be), or are simply being “on.”
Consider trying the SHED diagnostic test here to see if you’re a candidate for SHEDing. It’s a fun way to get into what Morgenstern is trying to get across, but read the book for the full picture. Consider it not just cleaning up, but clutter therapy.
(An aside: I really want to read this, but refuse to pay Cdn$32.00 in-store for it – heck, over the weekend, our dollar was at par with the US$, yet I’m supposed to pay $6.00 more than what this book’s suggested retail price is in the US? Not to mention that it’s available on Amazon for $17.16?)
Anyway, asides aside, one of Moon’s points revolved around reverse engineering (that’s not what she called it, but I was skimming while standing in the bookstore aisle): basically, once we are surfeited with choice(s), things tend to tip over, almost into their opposite, and the company or business that then moves ahead of the pack is the one that (almost counter-intuitively) does the opposite of what the others are doing. So, if people were saturated with search engines that practically come out screaming – with bells, whistles, and visuals – then what will grab people’s attention (even though it seems counter-intuitive to go down that route) is a search engine that’s bare and sparse (<ahem> Google). (Which makes Google’s current attempts to clutter up our lives with Buzz or Wave so much more pathetic, I guess.) Moon had a couple of other examples, but you get the point.
So… looking at all the ways that we let ourselves get interrupted now, I wonder whether the next killer app won’t be one that does the opposite: a digital cocoon, perhaps? An invisibility-maker, a discriminator, an exclusivitator, a zen snob app that let’s you say FU. Let’s call it the Garbo.
Just a thought…