The title of my post is semi-serious, semi-ironic. I’m ambivalent about gentrification: if it means unslumming, I figure it’s good; if it means homogenization toward a single class (typically privileged) at the expense of economic diversity, it’s probably not-so-good, right?
When I write “Gentrification 2.0,” I’m saying that I’m not sure how this particular example – The Woodward’s Project in Vancouver – will play out. It’s 2.0 insofar as it’s not unslumming in Jane Jacobs’s sense, nor is it private market gentrification. It’s an interesting hybrid.
Canada’s National Post newspaper has started a series of articles about the Woodward’s Project. The reporter is Brian Hutchinson, who focuses on the neighborhood (Downtown East Side) and the social implications of putting a spiffy mixed-use high-rise development into its center. This is an unusual development, however: it has “125 fully equipped apartments reserved for low-income singles, and 75 spacious units reserved for families; 80% of the family apartments are rented at below-market rates” (source), while at the same time it also boasts market-rate condos valued at over $1million and provides the better-off residents with rooftop luxuries that afford (to use a word Hutchinson used) “bacchanalian” excess.
I wrote about the Woodward’s Project after taking my daughter to lunch in Vancouver for her birthday. It’s a fascinating project, and I’m looking forward to reading the entire series. Hutchinson is “embedded” at Woodward’s for a whole month.