The (formerly Sunday, now Tuesday) Diigo Links Post (weekly)
Once again, I’m late with my Sunday links post. Twas sitting in “drafts,” but not published. Now it is – enjoy.
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Great piece by Aihui Ong on starting:
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User Acquisition
While learning Rails, coding the site, talking to food makers, I also created a Twitter account and Facebook Fan page. At this point, we only had a sign-up for beta form on our homepage. But everyday, I would spend an hour a day to build our fan base and followers on Twitter. Prior to launching, we had more than 10,000 followers on Twitter and 5,000 fans on Facebook. These two channels turned out to be the best way to acquire users to join Love With Food, the 1 hour/day was worth the investment!Today, Love With Food offers a smarter and tastier way to connect food brands with foodies by working directly with brands to offer tasty deals to our community of foodies and home cooks. Together, we are a community that gives back. For every deal, we donate a meal.
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5 approaches:
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Attention provides leverage. The more people we can attract and motivate to join us on a challenging quest or initiative, the more impact we are likely to achieve. So, what are effective ways to attract and retain the kind of attention that helps us to address the challenges we face? Here are five steps that build on each other.
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1. Embrace mystery; 2. Focus inquiry; 3. Excite the imagination; 4. Limit availability; 5. Be authentic
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