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	<title>Yule Heibel's Post Studio © 2003-2009 &#187; ubiquity</title>
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		<title>Reading Fred Wilson on the hyperlocal</title>
		<link>http://blogs.law.harvard.edu/yulelog/2008/04/19/reading-fred-wilson-on-the-hyperlocal/</link>
		<comments>http://blogs.law.harvard.edu/yulelog/2008/04/19/reading-fred-wilson-on-the-hyperlocal/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 06:57:35 +0000</pubDate>
		<dc:creator>Yule</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[local_not_global]]></category>
		<category><![CDATA[ubiquity]]></category>
		<category><![CDATA[urbanism]]></category>
		<category><![CDATA[victoria]]></category>
		<category><![CDATA[virtually]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/yulelog/2008/04/19/reading-fred-wilson-on-the-hyperlocal</guid>
		<description><![CDATA[I started reading Fred Wilson back in January when one of outside.in&#8217;s blog posts referenced Wilson&#8217;s entry, Rethinking The Local Paper.  Wilson is a NYC-based venture capitalist/ investor who funds start-ups related to new media, social networking, online technologies, &#8230;that sort of thing.  He&#8217;s also quite brilliant, blogs (A VC &#8211; Musings of [...]]]></description>
			<content:encoded><![CDATA[<p>I started reading Fred Wilson back in January when one of <a href="http://blog.outside.in/2008/01/24/outsidein-and-the-washington-post-2/">outside.in&#8217;s blog posts</a> referenced Wilson&#8217;s entry, <a href="http://avc.blogs.com/a_vc/2008/01/rethinking-the.html">Rethinking The Local Paper</a>.  Wilson is a NYC-based venture capitalist/ investor who funds start-ups related to new media, social networking, online technologies, &#8230;that sort of thing.  He&#8217;s also quite brilliant, blogs (<a href="http://avc.blogs.com/a_vc/">A VC &#8211; Musings of a VC in NYC</a>) regularly, and has all the relevant &#8220;social media&#8221; accounts (and uses them to learn things).</p>
<p>In his January post on <a href="http://avc.blogs.com/a_vc/2008/01/rethinking-the.html">Rethinking The Local Paper</a>, he wrote about his passion for the hyperlocal, which immediately hooked me.  My interests in urbanism, architecture, mobile media, locative media, social media &#8212; all that <em>stuff</em> &#8212; collide at the local level.  I love how these things are creating whole ecosystems, webs of interrelated dependencies: economies.  In that entry he wrote:</p>
<blockquote><p>In fact, the first thing we all need to understand about &#8220;hyperlocal&#8221; is that this is going to be a long slog. It&#8217;s simple enough to put up a search field and ask for a neighborhood name or zip code and return a result. outside.in has been doing that for over a year now.  (&#8230;) &#8230;the results are not that compelling. YET.</p>
<p>The thing that has to happen and will happen, I just don&#8217;t know when, is that we are going to program our community newspapers ourselves. (&#8230;)</p>
<p>But there just aren&#8217;t that many people producing hyperlocal content in a form that is organizable into a new version of a community newspaper. Sure there are many people posting photos and more and more of them will get a geotag as we get gps cameras and better web/camera integration. (&#8230;) [but:] Where is the relevance?</p></blockquote>
<p>The people who need to produce the content are the ones who care about the content (the local events), but how do you make that production compelling to them?  As Wilson wrote, &#8220;there isn&#8217;t enough of an incentive to produce hyperlocal content.&#8221;</p>
<p>What could help push an incentive along is &#8230;well, money.  He gets into some detail in the rest of that entry (so click through to read).  It could happen, basically, if the local producer could make some revenue from producing (tall order), but the way he describes it, it&#8217;s not impossible.  His bet is on the local papers, provided they embrace the idea that they can be platforms for local content:</p>
<blockquote><p>&#8230;this is a collaborative effort. We need everyone and everything we can throw at this problem to make this happen. We need every newspaper in the country to embrace platforms like outside.in and everyblock and showcase their content on the newspaper&#8217;s pages. We need to find these local voices and amplify them. And we need to attract more of them. And we need to monetize them for their efforts.</p></blockquote>
<p>I&#8217;m not holding my breath on the local papers here, and would like to pursue some other ideas myself.  But that&#8217;s all cool, because as Wilson says, it&#8217;s going to be a multi-pronged and collaborative effort and &#8220;we need everyone and everything we can throw at this problem to make this happen.&#8221;</p>
<p>The other day he posted <a href="http://avc.blogs.com/a_vc/2008/04/meetups.html">another fascinating idea</a> I&#8217;d like to see explored here in a hyperlocal way.  This one involves <a href="http://twitter.com/">Twitter</a>.  Like about a bazillion other people, I have a <a href="http://twitter.com/YuleHeibel">Twitter account</a> (I actually opened it just a couple of days before &#8220;discovering&#8221; Fred Wilson back in January) &#8212; but then I let it sit there, &#8220;following&#8221; no one and being &#8220;followed&#8221; by none and tweeting nary a note.  Frankly, having a Twitter account felt like having some weird virtual <a href="http://en.wikipedia.org/wiki/Tamagotchi">Tamagotchi</a> pest, er, I mean <em>pet</em>, that required my ministrations.  And I was unwilling to give them.  Twittering seemed like a really stupid idea, so I let the account sit idle.</p>
<p>However, after <a href="http://blogs.law.harvard.edu/yulelog/category/democampvictoria01/">DemoCamp Victoria01</a>, I saw that &#8220;tweets&#8221; could be interesting from a local perspective, in terms of strengthening connections (and conversations) with other people here.  So I tentatively began &#8220;following&#8221; some Victoria-based folks, which soon expanded to some regional friends, and then naturally had to include a few far-flung geniuses I can&#8217;t resist.</p>
<p>But note: for now I&#8217;m still keeping my &#8220;following&#8221; list really really tiny &#8212; trying to resist the lure of reading an endless stream of conversation between and with people I feel I have something in common with.  Naturally [sic!], this pristine state won&#8217;t last.  Promiscuity, linky love, and webbiness is all part and parcel of development online, including of course the development of co-developments, characterized by connections, and things differentiating out from previous &#8230;well, differentiations.</p>
<p>Which brings me back to Fred Wilson, who <a href="http://twitter.com/fredwilson">twitters here</a>. (And no, I&#8217;m not following him yet, but who am I kidding?  The seduction has already started anyway: He&#8217;s in my feed reader, so I may as well follow his tweets.)  The other day he wrote an entry about <a href="http://avc.blogs.com/a_vc/2008/04/meetups.html">Meetups</a>:</p>
<blockquote><p>I&#8217;ve gotten a bit tired of going to events populated by all the usual suspects. I am meeting lots of new people through this blog, tumblr, twitter, etc but I have not been able to say the same thing about the real world events I&#8217;ve been attending.</p>
<p>So I&#8217;ve decided to do something about that.</p></blockquote>
<p>One of the things he did (and you&#8217;ll just have to click through to read about the <em>other</em> thing, because my blog entry is already too long) is to open a Twitter account for a <em>place</em>, which anyone can &#8220;follow&#8221; and to which anyone can tweet to say, &#8220;hey, I&#8217;m going there right now, meet up with me if you&#8217;re available.&#8221;  The place in question is the <a href="http://twitter.com/shakeshack">Shake Shack</a>, and it already has over 100 followers, all of whom will see updates to ShakeShack&#8217;s tweets in their Twitter accounts.  So, if I were in NYC tomorrow, I could &#8220;follow&#8221; ShakeShack, send it an @ message that I&#8217;m going there for lunch, and then see if any of the other 100+ ShakeShack followers show up &#8212; maybe Fred Wilson himself would come!</p>
<p>Of course my question is, what could be the Shake Shack for Victoria?  If we ever, ever see nice weather again, I suppose we could create a Twitter account for Red Fish Blue Fish?  (Flash mob on the dock!)  Or Sticky Wicket?   Or Cook Street Village? (One could easily detail in the @ message which of the 6 coffee shops you&#8217;re going to.)</p>
<p>In actual fact, it&#8217;s possible to create many places &#8212; not even necessarily attached to a specific venue.  One could create a &#8220;Fort+Douglas&#8221; Twitter account, and then specify any favourite watering hole or coffee shop within a 2-3 block radius of that intersection.  Or create &#8220;CookStreetVillage&#8221;; &#8220;Old Town&#8221;; &#8220;Harbour&#8221;; &#8220;VicWest&#8221; (that&#8217;d be a good one, with Abebooks and other tech-related companies clustering in the new developments there).</p>
<p>In other words, it&#8217;s quite easy to use &#8220;frivolous&#8221; platforms (which aren&#8217;t frivolous at all, really) to knit together actual places and actual people.  For my money, that&#8217;s a fascinating and valuable thing.</p>
<p>On a related note, read <a href="http://www.economist.com/specialreports/displaystory.cfm?story_id=10950463">The new oases; Nomadism changes buildings, cities and traffic</a>, in the April 10, 2008 online edition of The Economist.</p>
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		<title>Mobile City must-reads on locative media and location-based services</title>
		<link>http://blogs.law.harvard.edu/yulelog/2008/04/06/mobile-city-must-reads-on-locative-media-and-location-based-service/</link>
		<comments>http://blogs.law.harvard.edu/yulelog/2008/04/06/mobile-city-must-reads-on-locative-media-and-location-based-service/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 18:38:22 +0000</pubDate>
		<dc:creator>Yule</dc:creator>
				<category><![CDATA[cities]]></category>
		<category><![CDATA[ubiquity]]></category>
		<category><![CDATA[virtually]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blogs.law.harvard.edu/yulelog/2008/04/06/mobile-city-must-reads-on-locative-me</guid>
		<description><![CDATA[The Mobile City blog is on a roll with four fascinating posts on locative media.  The first three (from March 29) are by Michiel de Lange, while the fourth (from April 4) is by Tijmen Schep.
In Mobile phone access for Cubans: the &#8220;mobile&#8221; as rhetorical force de Lange points to a key theme that&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.themobilecity.nl/">Mobile City blog</a> is on a roll with four fascinating posts on locative media.  The first three (from March 29) are by Michiel de Lange, while the fourth (from April 4) is by Tijmen Schep.</p>
<p>In <a href="http://www.themobilecity.nl/2008/03/29/mobile-phone-access-for-cubans-the-mobile-as-rhetorical-force/">Mobile phone access for Cubans: the &#8220;mobile&#8221; as rhetorical force</a> de Lange points to a key theme that&#8217;s hyped around mobile technology: its alleged ability to deliver freedom.  As de Lange writes, even a cursory glance at the news stories reporting on Raul Castro&#8217;s lifting of a ban against owning cell phones shows that &#8220;a paradigm &#8211; with enough people ‘in’ it &#8211; inevitably means basic concepts (like ‘mobile’) are accepted as validation and legitimization in themselves for working on them.&#8221;  The critical distance between what&#8217;s getting developed and those who are developing it shrinks, in other words.</p>
<p>Here in Canada we&#8217;re soon going to be <em>behind</em> Cuba when it comes to being able to leverage mobile phone technology, as our service providers lock users into silos, corrals, and limitations.  So I&#8217;m looking at this from both sides: yes, I can cast a critical glance on the rhetoric (I didn&#8217;t study the <a href="http://en.wikipedia.org/wiki/Frankfurt_school">Frankfurt School</a> for nothing), but simultaneously, oh yes, I can get behind the rhetoric, too, as I contemplate outside freedoms from within the walled Canadian garden of telcom service providers.</p>
<p>The next item by de Lange, <a href="http://www.themobilecity.nl/2008/03/29/hackers-attack-epileptic-patients-forum-breaking-through-digital-borders/">Hackers attack epilectics forum: crossing digital borders</a> (first reported in <a href="http://www.wired.com/politics/security/news/2008/03/epilepsy">Wired Magazine here</a>), is downright creepy, fit for a <a href="http://www.williamgibsonbooks.com/">William Gibson</a> novel perhaps.  And yet it&#8217;s not science fiction, it&#8217;s the real and actual bleeding through of the virtual into the physical:</p>
<blockquote><p>A cruel yet fascinating example of the blurring between online space and the physical, and how the ‘virtual’ is creeping (or in this case seizing) into the world we formerly knew as ‘real world’. Of course, examples abound of people carrying their online avatars with them outside the (MMORPG) game, or people making hard cash out of virtual real estate, etc. Yet what makes this case special I think is the <em>intention</em> of the attackers to target this specific group in this way, in order to inflict bodily harm on actual persons through digitally mediated ways. No doubt they must have imagined epileptic patients getting fits and seizures behind their computers when crafting their attack. It’ precisely this intentional aspect of breaking out of screen space, stepping outside of the bounded online world with its own rules that thrives on willingly forgetting that there are actual people in flesh and blood sitting behind their screen (in their underwear picking their nose), that makes this a special case.</p>
<p>It is just a matter of time before hackers launch similar attacks on the digital infrastructures of the city, be it the RFID transport system, CCTV surveillance, the various wireless data networks, or any combination. The first <a href="http://www.sos.cs.ru.nl/applications/rfid/main.html">attempts</a> are already there. The physical seizure this may cause to the city is hard to imagine now.</p></blockquote>
<p>Hmmm&#8230;.</p>
<p>I think from here I&#8217;ll jump to Tijmen Schep&#8217;s post, <a href="http://www.themobilecity.nl/2008/04/04/the-cell-phone/">The cell-phone</a>, which includes a fantastic juxtaposition of a diagram showing a plant cell in cross-section next to a photo of a Star Trek hand-held &#8220;communicator,&#8221; flipped open and looking for all the world like a cell phone.</p>
<p>Why the connection between Star Trek &#8220;fantasy&#8221; and plant biology &#8230;and cell phones, you ask?  Schep&#8217;s entry starts with a pointer to <a href="http://en.wikipedia.org/wiki/How_William_Shatner_Changed_the_World">How William Shatner changed the world</a>, which is a two-hour documentary that &#8220;explains how the concepts created for Star Trek laid the basis for a kind of self-fulfilling prophesy. &#8230;during one segment Motorola’s Martin Cooper, proclaimed inventor or the cellphone, claims he got the idea for the phone from those cool communicators captain Kirk and his crew always carried around.&#8221;  At the same time, as Schep notes by pointing to a March 26 Reuters article (<a href="http://www.reuters.com/article/reutersEdge/idUSN2537039420080327">Mobile phone inventor dreams of human embeds</a>), &#8220;When Martin Cooper invented the cell phone 35 years ago, he envisioned a world with people so wedded to wireless connections that they would walk around with devices embedded in their bodies.&#8221;  Hence the clever reference to the plant cell&#8230;  Talk about bleeding the real and the virtual together into the information body.</p>
<p>And so finally let&#8217;s go back another entry by de Lange from March 29, <a href="http://www.themobilecity.nl/2008/03/29/kpn-hyves-cooperate-proximity-based-social-networking/">KPN &amp; Hyves cooperate: proximity-based social networking</a>, which is about the Netherlands&#8217; largest telcom, <a href="http://www.kpn.com/">KPN</a>, striking a deal with Holland&#8217;s most popular social network <a href="http://www.hyves.nl/">Hyves</a>.  The idea?  To add locational information to text messages sent by <a href="http://www.hyves.nl/">Hyves</a> users to one another.</p>
<p>Sounds like a logical idea based on the fact that so many cell phone users almost reflexively tell or answer questions related to <em>where</em> they are.  De Lange writes:</p>
<blockquote><p>KPN customers can switch the service on by first registering for this service on Hyves. Whenever they send a text message containing information about what they are currently doing to a specific number, they will be positioned on a Google Maps application within Hyves, which may be seen by other Hyves users.</p>
<p>This is just another step in the field of LBS (location based services) that telcoms are seemingly desperately trying to develop. LBS had been a buzzword for some time now, but the real “killer-app” hasn’t come up yet. I’m curious to see how this will develop, since these are very strong partners indeed.</p></blockquote>
<p>But he throws in a couple of caveats worth considering.  Questions like “where are you?” and “what are you doing?” are, as he writes, &#8220;often just a sign of reciprocal involvement with the life of the other person, a type of mobile gift exchanges.&#8221;  And by providing a technology that makes the gift redundant, you could end up a party pooper&#8230;</p>
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