The blizzard hit coastal New England, not New York City. In fact, it’s still hitting. Wish I was there, because I love snow. Here in New York City we got pffft: about eight inches in Central Park: an average winter snowstorm. No big deal.

I was set up with my GoPro to time-lapse accumulations on the balcony outside our front window. I had two other cameras ready to go, and multiple devices tuned in to streams of news stories, tweets and posts. Instead the story I got was an old and familiar one of misplaced sensationalism. Nothing happening, non-stop. At least here.

The real news was happening in Boston, Providence, Worcester, Montauk, Scituate, the Cape and Islands. But I didn’t have anything useful to add to what thousands of others were showing, posting, tweeting and blogging. Back during Sandy, I had a lot to blog because important stuff wasn’t being said on media major and minor. For example I predicted, correctly, that many radio and TV stations would be knocked off the air by flooding. I also thought, correctly, that New York was under-prepared for the storm.
Not so this time, for any of the places the storm has hit.

With the snow still falling over New England…

Screen Shot 2015-01-27 at 8.17.02 PM… there’s a good chance that it will break old records (and probably already has in some places). But the cable news system is a still a broken record: endless pronouncements by undersecretaries of the overstate.

As more cords get cut, and more of us inform each other directly, new and better forms of aggregation and intermediation will emerge. To some extent the major media are already adapting, showing videos, tweets and posts from the Long Tail. But I suspect that the next major shift will be to something different than anything we have now.

I suspect the biggest innovations will be around discovery — of each other. Who has the information I want, now? Who or what is being fully useful, rather than just noisy or repetitive? Search from Google and Bing, while good in many ways, seems hidebound and stale to me. Its personalization is mostly about guesswork that’s hard to figure or control, and is jiggered for advertising as well.

For example, right now I’d like to know more about the breached sea wall in Scituate. Here’s a Yahoo (Bing) search. Most of the top results are at boston.com, which says to me — before I even look at any of them — “Oh, boston.com is the Boston Globe, and I’ve already run out the five views it gives me on this browser before it thows up the paywall.” In fact there is no paywall for some of the local stories, but I’ve seen it so many times that I don’t want to go there. The second thing I notice is that they’re all old: from 2014 and 2013. When I look for the same thing at Google News, the top results are the paywalled Globe ones. So I search for Scituate on Twitter, which is more helpful, but not fine-grained enough. What if I want to read only people who live there and are reporting from there?

Try to think outside of the search and social media boxes for a minute. Think all the way outside the Web.

Just think Internet, which is nothing more than a way for anybody or anything to connect to anybody or anything. Let’s find a way to do discovery there. We have some crude beginnings with stuff like this. But we need something much more natural, distributed and outside the control of any company or government — as is the Internet, by nature.

Once we have that, all kinds of amazing stuff will start to open up.

Danese Cooper ‏(@DivaDanese) asks Czech_Wallet-300x225via tweet,

Wallet App (and 1-button pay) as “compelling demo” apparently works equally well 4 BitCoin as 4 PayPal. opinion?

Sounds cool, but I don’t know which wallet app she’s talking about. There are many. In my opinion, however, they all come up short because they aren’t really wallets. Meaning they’re not yours. They belong to the company that makes the app, and that company has its hand in your pocket.

As I explained here,

Nothing you carry is more personal than your wallet, or more essential for interacting with the marketplace. You can change your pants or your purse, but your wallet is a constant. And, while your wallet contains cards and currencies that are issued by companies and governments, your wallet is yours, not theirs. That’s why none of those entities brand your wallet as theirs, nor do you operate your wallet at their grace.

This distinction matters because wallets are becoming a Real Big Topic — partly because a lot of Real Big Companies like having their hands in our pockets, and partly because we really do need digital versions of the wallets we carry in the analog world…

Here’s the key, and my challenge…: they need to be driven by individuals like you and me, and not by Business as Usual, especially what Google, Facebook, Apple, Twitter and the rest would like to do with their hands in our pockets…

Here’s the thing: if your wallet has a brand, it’s not yours. If it’s for putting companies hands, and not just their instruments of convenience (such as cards, the boundaries of which are mostly clear), in your pockets, it’s not yours.

Let’s give the individual a way to drive here. Just like we did with the PC, the Net, email, web servers, blogging, podcasting, syndication and other instruments created with freedom rather than capture in mind.

Think of Dave Winer‘s “Ask not what the Internet can do for you, ask what you can do for the Internet,” and substitute “individual,” “customer” or “user” for Internet. (They are all the same thing, when you think about it. And Dave was the prime mover between the last three developments listed in the prior paragraph.)

Here are a couple other things I’ve written about wallets:

Those two pieces, and the one quoted above, are all three years old or more. So now I’m wondering if wallets — real wallets, of the personal kind — can be apps at all. Given that apps are basically silos, I’m wondering if wallets should be some other breed of software thing.

Maybe it’s time to think about wallets outside the app box.

Somebody at The New Yorker calls office junk (the kind you save until you toss because you’re moving) “accretions of intention.” Same goes for open tabs. So here are my closed ones, accreted now on a blog rather than in my tabs or my brain:

Triangulation 186 | TWiT.TV Recorded yesterday. Good one.
  Why grudges don’t work
   The address book we need today — Medium
   Olympic bid has Boston asking: ‘Huh? What inferiority complex?’ – Metro – The Boston Globe

” title=”https://t.co/raS66mslOY\”

” target=”_blank”>https://t.co/raS66mslOY”

The True Tragedy Of "American Sniper"
The Tragedy of the American Military – The Atlantic
Public Books — Justice for “Data Janitors”
How Verizon and Turn Defeat Browser Privacy Protections | Electronic Frontier Foundation
accenture-fjord-trends-2015.pdf
"The Internet Would Never Have Existed Without The Copyright Monopoly" | TorrentFreak
Martin Luther King’s heirs milk a legacy: Our view
   Copywrong
   Ready for What’s Next? Envision a Future Where Your Personal Information Is Digital Currency | WIRED
Doc Searls Weblog · For personal data, use value beats sale value
The Future of Broadcast Television — Shelly Palmer
Bluegrass on the radio in a commercial place: WFNL, 102.3-FM | On the Beat Blog | NewsObserver.con
The California-Colorado Cannabis War | Fast Company | Business + Innovation
WHAT DO YOU THINK ABOUT MACHINES THAT THINK? | Edge.org
Andrew Pearson | LinkedIn
Ernst Jünger and the Problem of Nihilism in the Age of Total War | Antoine Bousquet – Academia.edu
Eris Industries
google maps cell phones – - Yahoo Search Results
Who’s viewed your profile | LinkedIn
scripting/nodeStorage · GitHub
Radio Ink Magazine
Acronym-ity: VRM Are The Three Most Important Letters You’ve Never Heard Of 03/22/2014
Le Cluetrain Manifesto appliqué à la politique ·
Fuori dal Prisma – ilSole24ORE
Charlie Hebdo, Before the Massacre in Vimeo Staff Picks on Vimeo
Search results for "Doc Searls" – Wikimedia Commons
customer_service_in_2020
New Clues
A Quick Test
Doc Searls (@dsearls) | Twitter
Edit Post ‹ ProjectVRM — WordPress
Problem loading page
Why we need first person technologies on the Net | ProjectVRM
Evil Sponge Bob and Satan: Inside a Guantanamo Bay Prison Riot | VICE News
There’s Poop on the Moon
CONTRARY BRIN
Using a list of the 52,131 active medallion taxi… | Vizual Statistix
Vizual Statistix : Photo
Chester Bodkin (Senior Math, Algebra Ii) (Deceased), Bogota, NJ New Jersey
A @United #VRM story with a happy ending | ProjectVRM
New Clues – Traduzione in italiano
A Tale of Two Tweets
New app aims to fix broadband puzzle | Crain’s New York Business
O listicle! My listicle!
Does behavioral economics show people are altruistic or just confused?
Charlie Hebdo, David Cameron encryption: Politicians always think surveillance is the answer.
What David Cameron just proposed would endanger every Briton and destroy the IT industry – Boing Boing
Charlie Hebdo, David Cameron encryption: Politicians always think surveillance is the answer.
Maryland City Announces Groundbreaking Fiber Partnership with Ting Internet | ctc technology & energy
A story about Jessica and her computer. — Medium
4th Party Newsletter
Smartphone obsolescence: How the personal cloud and IoT will disrupt the handset — Gigaom Research
EnGenius Personal Cloud Solutions Extend Powerful Network Capabilities and Applications to Mobile Devices Anywhere – Yahoo Finance
Barack Obama to seek limits on student data mining – Stephanie Simon – POLITICO
Will the Respect Network enable us to take back control of our data and our lives? – Trends in the Living NetworksTrends in the Living Networks
Can ‘User as Owner’ Policy Prevent Need for ‘Right to Be Forgotten’? | Tanis Jorge
How Good are Display Ads at Targeting You?
Indiana Attorney General to Push Web Privacy, Breach Notice Upgrades | Bloomberg BNA
“Long live the open Internet”: Cluetrain authors offer an updated guide to the Web | BetaBoston
Unmournable Bodies – The New Yorker
Cluetrain Manifest: Doc Searls über "New Clues" – Digital – Süddeutsche.de
Gillmor Gang: Kind of Clue | TechCrunch
Internet Under Fire Gets New Manifesto — Backchannel — Medium
‘Long live the open Internet’: Cluetrain authors offer an updated guide to the Web | BetaBoston
Opening Minds to the Spheres Among Us | Linux Journal
Cluetrain at Fifteen | Linux Journal
The Truth About Flight Tracking. How the NY Times Got it Wrong ✈ FlightAware
Give me a clue
Internet Under Fire Gets New Manifesto — Backchannel — Medium
Rebooted Cluetrain Manifesto – Boing Boing
Science fiction | ACCELER8OR
Can we make a machine that thinks like a human?
Facebook New Clues page
e-Trust: Wait! my dreams are being mapped into Reality!
The FTC Warns Internet Of Things Businesses To Bake In Privacy And Security | TechCrunch
Conversational Marketing Versus Market Conversations – Brian Solis
FPF-principles-for-wearables-Jan-2015.pdf
Twitter / Notifications
The Darkness in the Fairytale | illusionsofexistence
Death by Robot – NYTimes.com
Top 10 Gmail Labs and Features You Should Enable
Cluetrain evolved – NevilleHobson.com
2014 Best-Performing Cities » map
Science fiction | ACCELER8OR
A Teenager’s View on Social Media — Backchannel — Medium
Exclusive: Edward Snowden on Cyber Warfare — NOVA Next | PBS
Yelp-hating Italian restaurant ups its one-star review discount to 50% | Ars Technica
Horror. Friendship. Determination. | Ricochet
Magic Mirror (Snow White) – Wikipedia, the free encyclopedia
(67) New Clues
New Clues
   Cluetrain: The listicle.
New Clues Tweetified – Google Docs

11:31pm — Nobody is saying it, but so far the #BlizzardOf2015 in #NYC is a dud. I mean, yeah there’s snow. But it’s not a real blizzard yet. At least not here, and not in Boston, where it’s supposed to be far worse. “A little bit more than a dusting” says the CNN reporter on the street in Boston, sweeping a thin layer of snow off some pavement. The anchor on the street in New York stands in front of a bare wet sidewalks while the street behind is covered with a couple inches of slush.

Apparently the only vehicle on the streets is CNN’s Blizzardmobile:

Blizzardmobile

(Why is it that my mind drops the B and calls that thing LIZZARDMOBILE?)

Meanwhile, WNYC‘s listeners are weighing in with snow totals that look a lot deeper…

Screen Shot 2015-01-26 at 11.42.16 PM…than what I’m seeing out my window:

Screen Shot 2015-01-26 at 11.49.00 PM

But the wind is getting stronger now. Maybe this thing will be as big as they’ve been predicting. But I’m not seeing it yet.

And I do want to see it, because I love snow. A sampling:

Plus everythjing else I’ve tagged “snow.”

Enjoy. I’ll check back in the morning. I should be putting up fresh photos then.

 

7:56pm — Since I’m a #weather and #journalism freak hunkered down in #NYC, I’m digging the opportunity to blog the juncture of all three #s as the #BlizzardOf2015 bears down on the Northeast Coast.

So here’s the first interesting thing. While the coverage is all breathless with portent…

cnn on the storm

weather channel on the storm… the generally reliable Intellicast app tells me this:

intellicast1907

In other words, 1) No snow now, where I am in Manhattan (under the green dot); 2) Less than half an inch more by 12:30am tomorrow; and 3) One to three inches after that. This is on top of a whopping 1 inch or so already there.

But then there is this:

In other words, kinda like CNN and Weather.com are saying.

So: we’ll see. I’ll get back after we watch a movie.

Check out this map:

deflationgate-mapThis isn’t new. Way back in 2008, after the Patriots’ undefeated season ended with a Super Bowl loss to the Giants, The Onion wrote Patriots Season Perfect for Rest of Nation. It’s easy to hate an overdog.

Sports is an emotional thing. We care about teams, games and players because we care about them. And, because we care, we have inventories of sports knowledge that we enjoy enlarging through reading, watching, listening and talking to others who care about the same stuff.

Sports also holds us together. When I was a kid growing up in the 1950s, there were four topics everybody talked about: the Depression, the War, sports and TV. The first two are long gone, and TV is shattering into a zillion sub-breeds of video. In fact the only breed of TV programming that still needs to be seen live, on schedule, is sports. Thus sports rules what’s left of broadcasting. It’s also what keeps newspapers alive.

When games aren’t on, about all you can do with sports is talk about it. Subjects come and go, but all are fueled by the need to talk about something, or anything. Hence the big topic of the moment: #deflationgate.

I’ll put my loyalty cards on the table: I like the New England Patriots. But I’m not hard core, or a lifer. I’ve hung out in New England for the last eight and a half years, and I’ve come to favor the teams there. But I also grew up in New Jersey, just across the river from New York, where I am right now. When I was a kid I cared a lot more about the Brooklyn Dodgers and the New York Mets, Giants and Knicks than I do now about the Patriots or the Celtics. During my twenty years in North Carolina, I became a Duke basketball fan. (I also like Carolina, Wake, State and Virginia, in roughly that order.) When I lived in the Bay Area, for more than a decade and a half, I became a fan of the Giants, 49ers and Warriors. In fact I had season tickets to Warriors games for several years. So mostly I like sports, and that’s my main point. Can’t help it.

Yet something I care about more than any team or sport is journalism. That’s been my vocation or avocation for all my adult life, and I take its virtues seriously. I also see those virtues lacking in most coverage of #deflationgate. Sure, sports coverage is mostly about opinion, the best of which is “analysis.” But how about just some actual journalism here?

I mean, wtf are the facts? Do we actually know the ones that matter, for sure? We know some of the rules and official procedures, and that’s cool. But as for who did what, when and how, we have nothing. From Bill Belichick and Tom Brady we have denials of knowing anything about the under-inflated balls used by the Patriots in their last game, against the Colts. (Note that I don’t say “deflated,” because I’ve read or heard nothing from anybody about deflation of the balls; but we all know they had to have been inflated at some point.) Those denials, even if they prove wrong, are facts. As for the rest of the Who, What, Where, When, Why and How Much, the ratio of fact to opinion in coverage of the topic runs about one in a thousand, or worse. Who inflated and/or deflated the footballs, when, where, and how? Who inspected them — where, when and how? Perhaps by now the league knows. But the rest of us haven’t heard much more than speculation.

The most unhelpful speculations are ad hominem arguments made against the Pats, Belichick and Brady. Yes, the Belichick and the Pats were caught cheating once. That doesn’t mean they cheated this time. Matt Leinart tweets that every team tampers with their footballs. Presumably that’s an informed opinion, but it’s still just an opinion. Where’s the proof? The same question survives John Madden fingering Brady as the buck-stopper. It’s just opinion. No facts there.

But sentiment runs strong, especially against overdogs. I hated the New York Yankees when I was growing up, even though I liked Mickey Mantle, Roger Maris, Whitey Ford and other Yankees players. It’s easy to hate the Patriots, with their pretty-boy quarterback and their coach who bathes in a tub full of warm entrails. But we need facts here.

Credit where due: CBS Sports, Heavy. Got any others? Love to see ‘em.

Quit fracking our lives to extract data that’s none of your business and that your machines misinterpret. — New Clues, #58

That’s the blunt advice David Weinberger and I give to marketers who still make it hard to talk, sixteen years after many of them started failing to get what we meant by Markets are Conversations.

For a look at modern marketing at its wurst (pun intended), here’s one part of something called The Big Datastillery, by IBM and Aberdeen:

datastillery-conveyor

Those beakers on the conveyor belt are you and me. We’re at the bottom of machinery that’s gigantic (click on the image and see) and complex in the extreme. In this Linux Journal column I explain what the machine is and does:

Copy at the top describes it as “Best-in-Class Strategies to Accelerate the Return on Digital Data” and “a revolutionary new appliance to condense terabyte scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions and customer value”.

Below that is a maze of pipes pouring stuff into a hopper of “Best-in-Class companies” that are “2.8 times more likely than Laggards to incorporate unstructured data into analytical models”. The pipes are called:

  • Customer Sentiment
  • E-mail Metrics
  • CRM
  • Clickstream Data
  • PPC (Pay Per Click)
  • SEO Data
  • Social Media
  • Marketing History
  • Ad Impressions
  • Transactional Data

Coming out of the hopper are boxes and tanks, connected to more piping. These are accompanied by blocks of text explaining what’s going on in that part of the “datastillery”. One says “Ability to generate customer behavioral profile based on real-time analytics”. Another says “Ability to optimize marketing offers/Web experience based on buyer’s social profile”. Another says BIC (Best in Class) outfits “merge customer data from CRM with inline behavioral data to optimize digital experience”.

Customers are represented (I’m not kidding) as empty beakers moving down a conveyor belt at the bottom of this whole thing. Into the beakers pipes called “customer interaction optimization” and “marketing optimization” excrete orange and green flows of ones and zeroes. Gas farted upward by customers metabolizing goop fed by the first two pipes is collected by a third pipe called “campaign metrics” and carried to the top of the datastillery, where in liquid form it gets poured back into the hopper. Text over a departing beaker says “137% higher average marketing response rate for Best-in-Class (6.2%) vs. All Others (2.6%)”. (The 137% is expressed in type many times larger than the actual response rates.) The reciprocal numbers for those rates are 93.8% and 97.4%—meaning that nearly all the beakers are not responsive, even to Best-in-Class marketing.

New Clues again:

60 Ads that sound human but come from your marketing department’s irritable bowels, stain the fabric of the Web.
61 When personalizing something is creepy, it’s a pretty good indication that you don’t understand what it means to be a person.
62 Personal is human. Personalized isn’t.
63 The more machines sound human, the more they slide down into the uncanny valley where everything is a creep show.

I also visited this in The Intention Economy. Here’s an early draft of a subchapter that was whittled down to something much tighter for the final version. I want to share it because the Michael Ventura quote was lost in the whittling and is especially important for a point I’ll make shortly:

In The Filter Bubble: What the Internet is Hiding from You, Eli Pariser writes,

“You have one identity,” Facebook founder Mark Zuckerber told journalist David Kirkpatrick for his book The Facebook Effect. “the days of having a different image for your work friends or coworkers and for the other people you may know are probably coing to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity.”

Later Zuckerberg discounted the remark as “just a sentence I said;” but to Facebook the only you that matters is the one they know. Not the one you are.

In Shadow Dancing in the USA (1985), Michael Ventura writes what he calls “a poetic description of subselves in a stepfamily.” He begins by asking, “… will we, or will we not, discover all that a man and a woman can be?” Here’s how he unpacks the challenge:

… living in this small apartment, there are, to begin with, three entirely different sets of twos: Michael and Jan, Jan and Brendan, Brendan and Michael. Each set, by itself, is very different from the other, and each is different from Jan-Brendan-Michael together. But go further:

Brendan-Jan-Michael having just gotten up ‘for breakfast is a very different body politic, with different varying tensions, depending on whether it’s a school day or not, from Brendan-Jan-Michael driving home from seeing, say, El Norte, which is different still from driving home from Ghostbusters, and all of them are different from Brendan-Jan-Michael going to examine a possible school for Brendan. The Brendan who gets up at midnight needing to talk to Michael is quite different from the Brendan who, on another night, needs suddenly to talk to Jan, and both are vastly different from the Brendan who often keeps his own counsel. The Michael writing at three in the afternoon or three in the morning, isolated in a room with three desks and two typewriters, is very different from the Michael, exasperated, figuring the bills with Jan, choosing whom not to pay; and he in turn is very different from the half-crazed, shy drunk wondering just who is this “raw-boned Okie girl” moving to Sam Taylor’s fast blues one sweltering night in the Venice of L.A. at the old Taurus Tavern. The Jan making the decision to face her own need to write, so determined and so tentative at once, is very different from the strength-in-tenderness of the Jan who is sensual, or the sure-footed abandon of Jan dancing, or the screeching of the Jan who’s had it up to here.

I can only be reasonably sure of several of these people – the several isolate Michaels, eight or fifteen of them, whom “I” pass from, day to day, night to night, dawn to almost dawn, and who at any moment in this much-too-small apartment might encounter a Jan or a Brendan whom I’ve never seen before, or whom I’ve conjectured about and can sometimes describe but am hard-pressed to know.

So in this apartment where some might see three people living a comparatively quiet life, I see a huge encampment on a firelit hillside, a tribal encampment of selves who must always be unknowable, a mystery to any brief Michael, Jan, or Brendan who happens to be trying to figure it out at any particular moment.

His narrative continues until he arrives at his main purpose behind all this:

…there may be no more important project of our time than displacing the … fiction of monopersonality. This fiction is the notion that each person has a central and unified “I” which determines his or her acts. “I” have been writing this to say that I don’t think people experience life that way. I do think they experience language that way, and hence are doomed to speak about life in structures contrary to their experience.

But what happens now, almost thirty years later, when our experience is one of Facebook chatter and Google searches, when online life and language (“poking,” “friending” and so on) soak up time formerly spent around tables, in bars or in cars, and our environment is  “personalized” through guesswork by companies whose robotic filtering systems constantly customize everything to satisfy a supposedly singular you?

In the closing sentences of The Shallows: What the Internet is Doing to our Brains, Nicholas Carr writes,

In the world of 2001, people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.[iii]

Even if our own intelligence is not yet artificialized, what’s feeding it surely is.

Eli sums up the absurdity of all this in a subchapter titled “A Bad Theory of You.” After explaining Google’s and Facebook’s very different approaches to personalized “experience” filtration, and the assumptions behind both, he concludes, “Both are pretty poor representations of who we are, in part because there is no one set of data that describes who we are.” He says both companies have dumped us into what animators and robotics engineers call the uncanny valley: “the place where something is lifelike but not convincingly alive, and it gives people the creeps.”

I don’t know about you (nor should I, being a mere writer and not a Google or a Facebook), but I find hope in that. How long can shit this crazy last?

How long it lasts matters less than what makes it crazy.

There are three assumptions by frackers that are certifiably nuts, because they are disconnected from reality, which is the marketplace, which is filled with human beings called customers. You know: us. Those assumptions are—

1) We are always in the market to buy something. We are not. (Are you shopping right now? And are you open to being distracted this very instant by an ad that thinks you are? — one placed by a machine guided by big data guesswork based on knowledge gained by following you around? Didn’t think so.)

2) We don’t mind being fracked. In fact we do, because it violates our privacy. That’s why one stain on the Web looks like this:

concern
Source: TRUSTe 2014 US. Consumer Confidence Survey.

3) Machines can know people well — sometimes better than they know themselves. They can’t, especially when the machines are interested only in selling something.

In fact humans are terribly complex. And they are also not, as Michael Ventura says, monopersonalities. Kim Cameron, an authority on digital identity, is only half-joking when he calls himself “the committee of the whole.”

Sanity requires that we line up many different personalities behind a single first person pronoun: I, me, mine. Also behind multiple identifiers. In my own case, I am Doc to most of those who know me, David to various government agencies (and most of the entities that bill me for stuff), Dave to many (but not all) family members, @dsearls to Twitter, and no name at all to the rest of the world, wherein I remain, like most of us, anonymous (literally, nameless), because that too is a civic grace. (And if you doubt that, ask any person who has lost their anonymity through the Faustian bargain called celebrity.)

So, where do we go with from here?

First we need to continue expanding individual agency through VRM and similar efforts. Here’s a list of developers.

Second, marketing needs to stop excusing the harms caused by personalization of advertising by frack-fed Big Data methods. For guidance from history, read Tim Walsh‘s Big Data: the New Big Tobacco.

Third, advertising needs to return to what it does best: straightforward brand messaging that is targeted at populations, and doesn’t get personal. For help with that, start reading Don Marti and don’t stop until his points sink in. Begin here and continue here.

 

New CluesNew Clues is up.

Go there and read it.

You can respond to it in a number of ways.

One is talk about it. You can do that here, on a Facebook page we set up for it, on Twitter (@Cluetrain is there), on your own blog, or wherever you please.

Another is to raid it for building material. It’s open source, set free in the public domain.* Read about all that and more on the About page.

New Clues follows up on The Cluetrain Manifesto, which appeared on the Web in 1999 and became a book in 2000. In the next post I’ll tell you more about why David Weinberger and I decided to do New Clues, but for now I’d rather shine the spotlight on what we’ve been noodling and re-noodlling toward publication over the last few months.

* The only exception is the pet armadillo image we’ve leveraged from the oeuvre of e. res, who posted it at Flickr under a Creative Commons BY 2.0 license, which requires attribution and we are doing right here. Thanks, e. res!

 

 

I’m not ready to tell you what I was working on today (There’s a tease, huh?), but I can share the tabs I had open:
Andy Carvin (@acarvin) on Twitter: “Twitter will be @reportedly’s home base. We’re also on reddit at http://t.co/vW2wka61cl, FB at http://t.co/pLjKRZA4Xx, medium @ reported.ly.” That’s the announcement. A long, somewhat informative volley of tweets follows.
reported.ly (@reportedly) | Twitter That’s its apartment in the Twitter silo.
reported.ly will have no web presence Dave takes a wait-and-see approach. I’m with Dave in giving them some ease to figure it all out.
F2C: Freedom to Connect » March 2 & 3, 2015, NYC David Isenberg’s outstanding conference on topics that could hardly (IMHO) matter more.
Of sharing and millionaires and learning: A Sunday stroll | confused of calcutta Wonderful personal history lessons there.
Data protection reforms: UK government seeks to water down meaning of ‘consent’ Bummer.
Dada Data and the Internet of Paternalistic Things — The Message — Medium A good and scary piece of short fiction set in a future toward which we are clearly headed. By Sara M. Watson.
NY Times eyes deep linking to drive app use – Mobile Marketer – Media On the Times’ own role in the further silo-ing (or perhaps not, sort of) of the Net.
Apps Everywhere, but No Unifying Link – NYTimes.com Frames the problem deep linking is supposed to solve. Or perhaps indirectly also cause.
Bay Area DNA start-up wants to assist customers with designing their own creatures Might excite you. Might creep you out.
This is Dish’s Sling TV: an internet TV service that lets you stream ESPN for $20 | The Verge The Great Unbundling is happening. Here’s what I said about it two summers back.
Alison Chaiken’s Embedded Linux Resources Great list of links.
dpr » Blog Archive » GoGo does not need to run “Man in the Middle Attacks” on YouTube An assessment of a high-altitude security fail by one of the Net’s own dads.
PureProfile heading for ASX after $2.5m raising | The Australian A new approach to intentcasting.

Here ya go:

Hats Off to MozillaMy column for the January issue of Linux Journal.
Firefox — Notes (34.0.5) — Mozilla More changes since I wrote the above.
The magic of working together Dave on working with David Weinberger and me on something. (Stay tuned.) BTW, Dave, David and I all have the same first name. We are legion.
Air Asia Indonesia Lost Contact from Surabaya to Singapore – Page 65 – PPRuNe Forums The latest page in a long thread in which pilots discuss what may have happened to the lost Air Asia flight.
The History of the Internet Project Read the bulleted lists. Good and fun project, full of important stuff to remember.
How to Start a Blog – The Free Beginner’s Guide to Blogging A good primer. One additional note: you don’t need to monetize your blog with advertising. Think “because effects” — making money because of your blog, rather than with your blog.
Chris Dixon on Twitter:Nikola Tesla predicting today back in 1926  Open data: Unlocking innovation and performance with liquid information | McKinsey & Company Why open data is necessary and cool.
Making customer experience a first person thing | ProjectVRM A post of mine at the ProjectVRM blog. Watch for more on the topic there.
Find products on sale by Brand, Site or Product Category – TrackIf Something you could have used before Christmas. But use it anyway.
Aral Balkan —The Camera Panopticon. Nails it.
Ind.ie Manifesto What Aral’s about, as so should the rest of us.
The Technology of Us Because I want to give it one more plug.
Context Collapse, Architecture, and Plows — LadyBits on Medium  One in a series by Quinn Norton. Essential reading.
Lecture: Privacy in Consumer Markets: Reversing the Surveillance Business Model (Schedule 31. Chaos Communication Congress)  Reuben Binns speaks.
I Tweet Honestly, I tweet Passionately: Twitter Users, Context Collapse and The Imagined Audience. Alice Marwick and danah boyd, from 2010 and still relevant.
Search and Apps – Give Consumers Back Their Links – John Battelle’s Search Blog In which John calls apps “chicklets.” And he’s right.
How My Mom Got Hacked – NYTimes.com Not a bad way to use up one of your ten NYTimes monthly views per browser. (I hate that system, btw.)
Anti-terror plan to spy on toddlers ‘is heavy-handed’ – Telegraph Any plan would be.
Oracle Is Getting Ahead Of The Competition When It Comes To Data | TechCrunch Yes, they are.
The Year in Content Marketing and Native Ads | Media – Advertising Age With more years to come.
Digitization of Media Requires New Ways to Measure Marketing’s Worth By Shelley Palmer. Not bad for a sell-side view.
Areas of Coverage – Economic-Value-Report.pdf Cover page for the below, and more.
Economic Value of the Advertising-Supported Internet Ecosystem Important fact: that ecosystem is not the Web, much less the Net. I’m not even sure it’s an ecosystem.
API Security: Deep Dive into OAuth and OpenID Connect Not a bad view into how APIs work.
Who’s the true enemy of internet freedom – China, Russia, or the US? | Comment is free | The Guardian Evgeny Morozov doesn’t offer a solution, but does lay out the problem.
What’s Happening to New York’s Skyline? – NYTimes.com Get ready for more “pencil” high-rises, all re-making New York’s profile. (The first of these is already taller than the Empire State Building and the new One World Trade Center, if you subtract the spires of each. And get this: it’s residential.)
Doc Searls Weblog · Snow on the Water An oldie but goodie.

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