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I travel a lot, and buy newspapers wherever I happen to be. That would be true online as well, if I could do it. But I can’t, because that’s not an option.

For example, my butt is in California right now, but my nose is in Boston, where I’m reading the Globe. I don’t want a subscription to the Globe, but I would like to pay for today’s paper, or for at least the right to read a few stories from it.

Not easy. Or even possible, after the first one or two. Because, soon enough this paywall thingie comes up:

Screen Shot 2015-04-09 at 7.13.36 AM

It’ a subscription come-on, modeled after the one the New York Times has been using for years, and I wrote about back in 2012, here. (The switch after the above bait: “$.99*… *That’s less than $1 for 4 full weeks! Then pay the regular low rate of $3.99 per week.”)

I had some advice for the Times at that last link, and I’ve got some for all papers today: create an à la carte option. I know there are lots of reasons not to, all of which arise from system-based considerations on the sell side of the relationship with newspaper buyers.

What I’m saying is that the newsstand option has worked fine for more than a century in the physical world, and should be an option in the networked one as well.

At least think about it. Constructively, as in Let’s see… how can we do that? Not “It’s too hard.” Or “People only want free stuff.” Those are all echoes inside the old box. I want us to think and work outside of that box.

People are willing to pay value for value if it’s easy. So let’s make it easy. The ideas I vetted three years ago are still good, but don’t cover the à la carte option. Let’s just focus on that one, and consider what’s possible.

 

210px-Jail_Bars_Icon.svgIn one corner sit me, Don Marti, Phil Windley, Dave Winer, Eben Moglen, John Perry Barlow, Cory DoctorowAral Balkan, Adriana Lukas, Keith Hopper, Walt Whitman, William Ernest Henley, the Indie Web people, the VRM development community, authors of the Declaration of Independence, and the freedom-loving world in general. We hold as self-evident that personal agency and independence matter utterly, that free customers are more valuable than captive ones, that personal data belongs more to persons themselves than to those gathering it, that conscious signaling of intent by individuals is more valuable than the inferential kind that can only be guessed at, that spying on people when they don’t know about it or like it is wrong, and so on.*

In the other corner sits the rest of the world, or what seems like it. Contented with captivity.

The last two posts here — Because Freedom Matters and On taking personalized ads personally — are part of the dialog that mostly flows under this post of mine on Facebook.

Many points of view are expressed, but two sobering comments stand out for me: one by Frank Paynter and one by Karel Baloun. Frank writes,

I just don’t feel the need to see ads on Facebook. I have no personal or professional interest, and AdBlock/AdBlock+ has filtered out most for me. Oddly, since commenting on your post, I have seen 3 ads in the side bar. One was for “a small orange” and scored a direct hit! I recently read something by Chris Kovacs (Stavros the Wonder Chicken) praising the small orange hosting service so I was primed. Now, with this targeted ad coinciding with some expirations at BlueHost, GoDaddy and Dreamhost, I’m taking the plunge and consolidating accounts. Score one for Facebook targeted ads! The ads for a CreativeLive “Commercial Beauty Retouching” class and for Gartner Tableau didn’t cut it for me today, but — eh? who knows? On any given Thursday I might click through. But I really need to clean up that sidebar again. Three ads is too many.

In response to Don’s Targeted Advertising Considered Harmful, Karel writes,

I don’t understand views like the one in this semi-endorsed article. Targeted advertising is aiming at the commercial fulfillment of “intention”. These are the agents that will understand what people want.

I do understand the walled garden problem, and the monopoly risk of only one company having all of this intent information. Yet, they are required to protect privacy, and all their credibility rests on that trust.

And that’s not all.

Earlier today I heard back from an old friend who wanted me to comment on his company’s approach to programmatic marketing. I invited Don in to help, and we produced a long and thoughtful set of replies to my friend’s questions (or assumptions) about programmatic (as it’s called, the adjective serving as a noun). I’ll compress and paraphrase my friend’s reply:

  • Automated matching is here to stay. We need to work with it rather than against it.

  • Facebook cares about privacy. Mark Zuckerberg even mentioned privacy in his keynote at the F8 Developer’s Conference in San Francisco.

  • Facebook has always been cautious about intrusive advertising.

  • While many don’t like surveillance and personal targeting, most programmatic marketing is in fact non-personal — it doesn’t use without personally identifiable information (PII). This is actually good for privacy.

  • In Europe, at least, there are laws regarding personally identifiable information and all the ways it cannot be used.

So maybe we freedom-lovers have to take their points. At least for now.

The flywheels of programmatic are huge. While survey after survey says most people have some discomfort with it, those people aren’t leaving Facebook in droves. On the contrary, they continue to flock there, regardless of Facebook’s threat (or promise) to absorb more of everybody’s life online.

In Fast Company, Mark Wilson (@ctrlzee) unpacks Facebook’s 10-Year Plan to Become The Matrix. (His tweeted pointer says “Facebook’s 10-year plan to trap you in The Matrix.”) I think he’s right. After reading that, and doing his usual deep and future-oriented thinking, Dave recorded this 12-minute podcast on empathy, because we’re all going to need it. And yet I am sure Dave’s ‘cast, my posts, and others like it, will leave most people, especially those in the online advertising business, unpersuaded. Life is too cushy on the inside. Never mind that privacy is absent there.

“If the golden rule applied to online advertising, none of it would be based on surveillance,” somebody said. But the ad biz obeys the gelden rule, not the golden one. They believe robotic agents can “understand what people want” better than people can communicate it themselves. And they’re making great money at it. Hey, can’t argue with excess.

And hell, when even Frank Paynter (one of us freedom-loving types) kinda digs Facebook scoring an advertising bulls-eye on his ass, maybe the uncanny valley is just uncanny, period. Which is what Facebook wants. More surveillance, more shots, more scores. Rock on.

So let’s face it: captivity rules — until we can prove that freedom beats it.

If you want to work toward freedom, IIW is a good place to start (or, for veterans, to keep it up). Week after next. See you there.

If not, join the crowd.

[Later…] Frank has a helpful comment below, and Karel has responded with this long piece, which I’ll read ASAP after I get off the road, probably tomorrow (Monday) night, though it might be later. [Still later…] I’ve read it, and it’s very helpful. I’ll respond at more length when I get enough time later this week.

Meanwhile, thanks to both guys, and to everybody on the Facebook thread, for weighing in and taking this thing deeper. Much appreciated.

*[Later again…] Read what Don Marti writes here in response to my opening paragraph above. Excellent, as usual.

After one of myaxiom reluctant visits to Facebook yesterday, I posted this there:

If I were actually the person Facebook advertised to, I would be an impotent, elderly, diabetic, hairy (or hairless) philandering cancer patient, heart attack risk, snoring victim, wannabe business person, gambling and cruise boat addict, and possible IBM Cloud customer in need of business and credit cards I already have.

Sixty-eight likes and dozens of comments followed. Most were from people I know, most of whom were well-known bloggers a decade ago, when blogging was still hot shit. Some were funny (“You’re not?”). Some offered advice (“You should like more interesting stuff”). Some explained how to get along with it (“I’ve always figured the purpose of Internet ads was to remind me what I just bought from Amazon”). One stung: “So much for The Intention Economy.”

So I replied with this:

Great to see ya’ll here. Glad you took the bait. Now for something less fun.

I was told last week by an advertising dude about a company that has increased its revenues by 49% using surveillance-based personalized advertising.The ratio of respondents was 1 in a 1000. The number of times that 1 was exposed to the same personalized ad before clicking on it was 70.

He had read, appreciated and agreed with The Intention Economy, and he told me I would hate to hear that advertising success story. He was correct. I did.

I also hate that nearly all the readers all of us ever had on our own blogs are now here. Howdy.

Relatively speaking, writing on my own blog, which averages zero comments from dozens of readers (there used to be many thousands), seems a waste. Wanna write short? Do it in Facebook or Twitter. Wanna write long? Do it in Medium. Wanna write on your own DIY publication? Knock yourself out.

And, because the bloggers among us have already done that, we’re here.

So let’s face it: the leverage of DIY is going down. Want readers, listeners or viewers? Hey, it’s a free market. Choose your captor.

I’ve been working all my adult life toward making people independent, and proving that personal independence is good for business as well as for hacking and other sources of pleasure and productivity. But I wonder whether or not most people, including all of us here, would rather operate in captivity. Hey, it’s where everybody else is. Why not?

Here’s why. It’s the good ship Axiom: http://pixar.wikia.com/Axiom . Think about it.

Earth is the Net. It’s still ours: http://cluetrain.com/newclues. See you back home.

That’s where we are now.

 

 

IIW XX, IIW_XX_logothe 20th Internet Identity Workshop, comes at a critical inflection point in the history of VRM: Vendor Relationship Management, the only business movement working toward giving you both

  1. independence from the silos and walled gardens of the world; and
  2. better means for engaging with every business in the world — your way, rather than theirs.

If you’re looking for a point of leverage on the future of customer liberation, independence and empowerment, IIW is it.

Wall Street-sized companies around the world are beginning to grok what Main Street ones have always known: customers aren’t just “targets” to be “acquired,” “managed,” “controlled” and “locked in.” In other words, Cluetrain was right when it said this, in 1999:

if you only have time for one clue this year, this is the one to get…

Now it is finally becoming clear that free customers are more valuable than captive ones: to themselves, to the companies they deal with, and to the marketplace.

But how, exactly? That’s what we’ll be working on at IIW, which runs from April 7 to 9 at the Computer History Museum, in the heart of Silicon Valley: the best venue ever created for a get-stuff-done unconference.

Focusing our work is a VRM maturity framework that gives every company, analyst and journalist a list of VRM competencies, and every VRM developer a context in which to show which of those competencies they provide, and how far along they are along the maturity path. This will start paving the paths along which individuals, tool and service providers and corporate systems (e.g. CRM) can finally begin to fit their pieces together. It will also help legitimize VRM as a category. If you have a VRM or related company, now is the time to jump in and participate in the conversation. Literally. Here are some of the VRM topics and technology categories that we’ll be talking about, and placing in context in the VRM maturity framework:

Note: Another version of this post appeared first on the ProjectVRM blog. I’m doing a rare cross-posting here because it that important.

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Danese Cooper ‏(@DivaDanese) asks Czech_Wallet-300x225via tweet,

Wallet App (and 1-button pay) as “compelling demo” apparently works equally well 4 BitCoin as 4 PayPal. opinion?

Sounds cool, but I don’t know which wallet app she’s talking about. There are many. In my opinion, however, they all come up short because they aren’t really wallets. Meaning they’re not yours. They belong to the company that makes the app, and that company has its hand in your pocket.

As I explained here,

Nothing you carry is more personal than your wallet, or more essential for interacting with the marketplace. You can change your pants or your purse, but your wallet is a constant. And, while your wallet contains cards and currencies that are issued by companies and governments, your wallet is yours, not theirs. That’s why none of those entities brand your wallet as theirs, nor do you operate your wallet at their grace.

This distinction matters because wallets are becoming a Real Big Topic — partly because a lot of Real Big Companies like having their hands in our pockets, and partly because we really do need digital versions of the wallets we carry in the analog world…

Here’s the key, and my challenge…: they need to be driven by individuals like you and me, and not by Business as Usual, especially what Google, Facebook, Apple, Twitter and the rest would like to do with their hands in our pockets…

Here’s the thing: if your wallet has a brand, it’s not yours. If it’s for putting companies hands, and not just their instruments of convenience (such as cards, the boundaries of which are mostly clear), in your pockets, it’s not yours.

Let’s give the individual a way to drive here. Just like we did with the PC, the Net, email, web servers, blogging, podcasting, syndication and other instruments created with freedom rather than capture in mind.

Think of Dave Winer‘s “Ask not what the Internet can do for you, ask what you can do for the Internet,” and substitute “individual,” “customer” or “user” for Internet. (They are all the same thing, when you think about it. And Dave was the prime mover between the last three developments listed in the prior paragraph.)

Here are a couple other things I’ve written about wallets:

Those two pieces, and the one quoted above, are all three years old or more. So now I’m wondering if wallets — real wallets, of the personal kind — can be apps at all. Given that apps are basically silos, I’m wondering if wallets should be some other breed of software thing.

Maybe it’s time to think about wallets outside the app box.

There are ideal ratios of coffee and milk, if you don’t want the flavor of either to fully prevail. To me the closest to the ideal ratio is what Italians call a cortado and Australians call a piccolo (short for piccolo latte). The latter looks like this:

piccolo

To me this is roughly what a cappuccino should look like in a clear glass. But what we usually get in the U.S. (especially from Starbucks) is ten ounces of milk and one ounce of espresso in a twelve-ounce cup. Or maybe two ounces of espresso. Peets cappuccinos, when done right (which is about half the time, in the small size), get the ratio about the same (~1:1 coffee and steamed milk, and poured so the two mix into a creamy combination).

Anyway, most coffee shops in the U.S. (and the U.K., which I also visit often) don’t know from a cortado or a piccolo. So I say let’s educate them. Here’s a goal: by the end of 2015, most coffee shops in the U.S. will know what you mean when you order either one. Possible?

door knocker, beacon hillIn the physical world we know what privacy is and how it works.

We know because we have worked out privacy technologies and norms over thousands of years. Without them we wouldn’t have civilization.

Doors and windows are privacy technologies. So are clothes. So are manners respecting the intentions behind our own and others’ use of those things. Those manners are personal, and social. They are how we clothe, shelter and conduct ourselves in the world, and how we expect others to do the same.

The Internet is a new virtual world we also inhabit. It was born in 1995 with the first graphical browsers, ISPs, email and websites. It arrived in our midst as a paradise. But, as with Eden, we walked into it naked — and we still are, except for the homes and clothing we get from companies like Google, Amazon, Facebook and Apple. They clothe us in uniforms, one for every login/password combination. Who we are and what we can do is limited by what they alone provide us. Yes, it’s civilized: like the middle ages. We toil and prosper inside the walls of their castles, and on their company lands. In many ways the system isn’t bad. In many othr ways it’s good. But it isn’t ours.

To have true privacy in the networked world, we need to be in charge of our own lives, our own identities, our own data, our own things, in our own ways.

We should be able to control what we disclose, to whom, and on what terms.

We should be able to keep personal data as secret and secure as we like.

We should be able to share that data with others in faith that only those others can see and use it.

Our digital identities should be sovereign — ours alone — and disclosed to others at our discretion.

(True: administrative identifiers are requirements of civilization, but they are not who we are, and we all know that.

Think of how identity works in the physical world. It’s not a problem that my family members call me Dave, the government calls me David, other people call me Doc — and the rest of the world calls me nothing, because they don’t know me at all.

This is a Good Thing. It is enough to recognize each other as human beings, and to learn people’s names when they tell us. Up to that point we remain for each other literally anonymous: nameless. This is a civic and social grace we hardly cared about until it was stripped from us online.

In the physical world, companies don’t plant tracking beacons on people, or follow them around to see who people are are, where they go and what they do — unless they’ve been led by the hideous manners of marketers who believe it’s good to do that.

Those manners won’t change as long as we don’t control means of disclosing our selves and our data. Until we have true privacy, all we’ll have are:

  • Crude prophylaxis, such as tracking and advertising blockers
  • Talk about which companies screw us the least
  • Talk about how governments screw us too
  • Calls for laws and regulations that protect yesterday from last Thursday

We won’t get true privacy — the kind we’ve known and understood offline since forever — until we have the online equivalents of the clothing, doors and manners.

All we’ll get from most big companies are nicer uniforms.

I look forward to what we’ll get from the Barney Pressmans of the online world. Here’s a classic ad for Barney’s (his clothing store) that ran in the 1960s: http://youtu.be/KMIgu9-zd8M. (Just watch the first one, which ends :47 seconds in.) That’s where my headline came from.

 

A Reading List

I thought I’d assemble a reading list of blog posts and other stuff I’ve written or said recently, for Andreas Weigend‘s Social Data Revolution class at the UC Berkeley School of Information, in which I participated a few days ago. So here goes. All this is stuff published roughly since The Intention Economy came out:

From this blog —

From the ProjectVRM blog —

From Linux Journal —

From HBR —

And from elsewhere —

 

hugh-carDash — “the connected car audiotainment™ conference” — is happening next week in Detroit. It’s a big deal, because cars are morphing into digital things as well as automotive ones. This means lots of new stuff is crowding onto dashboard spaces where radios alone used to live.

This is a big deal for radio, since most listening happens in cars.

In The Battle of My Life, Eric Rhoads challenges attendees to join him in a cause: keeping radio in cars. It’s an uphill battle. Radio is already gone from this BMW, and it’s looking woefully retro against an onslaught of audiotainment™ alternatives for “connected cars” — ones with Internet access over the cellular system.

Eric wants to “build a dialogue between radio and the world of automotive,” recruiting “foot soldiers in every market who understand what is happening and who work collectively to make change, market by market.”

I want to help. I’ll start with this post, which will do three things. First is unpack what’s right and wrong about the Internet and advertising on it. Second is give some advice that radio needs desperately and nobody else seems to be offering. Third is giving specific responses to some of the Dash conference agenda items.

First, the Net:

  1. Radio is moving to the Net, which is eating every other medium as well. TV, magazines, newspapers… they’re all going online, and re-basing themselves there rather than in their original media forms. For radio, the transmitters with the most reach are servers, not antennas.
  2. Proprietary radio-like services, e.g. Apple’s iTunes, Pandora, Spotify, and SiriusXM, are also on the Net, and easy to add to cars. Some have been there for years. New ones, like iHeartRadio, are trying to grab a slice of this new already-slided pie for the old radio business. (Note how Clear Channel abandoned its radio legacy by changing its name to iHeartMedia. NPR did the same thing by ceasing to be National Public Radio.)
  3. The direct response side of the advertising business (born as junk mail) has been body-snatching advertising as a whole. It thrives as a parasite off data generated by individual human beings, mostly without their knowledge or express consent. It “personalizes” user “experiences” with messages targeted by surveillance. It’s powerful, well-funded, and wants to do this in cars now too.

Radio needs to fight on the side of the history by siding with the Net. It can do this because, like the Net, radio is an open system. You don’t need permission to use it, just like you don’t need permission to use old-fashioned radio. Or to make one. This aspect of the Internet is a huge advantage for radio, because stations and networks can now transmit on-Net as well as on-air, and expand coverage through time (e.g. with podcasts) and space (throughout the world).

The problems come with numbers 2 and 3.

While the things listed in #2 are on the Net (and in SiriusXM’s case, also via radio from satellites and terrestrial translators), they are not open. They are closed. Nothing wrong with being able to get them in cars, of course. Just recognize that they are captive and closed forms of what we now, in the internet marketing fashion, call “content delivery.” They are different in kind from radio itself. They are closed, while radio is open.

The temptation with #3 is to corrupt cars with the same pernicious privacy-invading advertising system that has turned browsers (our cars on the Web) into shopping carts infected with tracking beacons — and turned the Web into a giant strip mall beside streets lined with billboards pumping “personalized” messages alongside “content” that’s just click-bait.

Radio needs to take up the fight for individual privacy and independence by standing with the people who own and drive cars. In a word, customers. Not with the car makers and third parties who want to sell people’s souls to the surveillance-based advertising business.

There is already one car company on the customer’s side in this fight: Volkswagen. This past March, Volkswagen CEO Martin Winkerhorn gave a keynote at the Cebit show that drew this headline: “Das Auto darf nicht zur Datenkrake warden.” Translation: The car should not be a data octopus. For drivers (and Dash) that means Keep your tentacles and data suction cups out of my car.

In is essential to recognize the radical difference between brand advertising and direct response (usually surveillance-based) advertising:

  • Brand advertising is what we’ve been running on radio from the beginning. It can be annoying at times, but it isn’t personal and isn’t based on surveillance. It delivers messages to whole populations. It builds advertiser reputations and delivers what economists call a signal of substance. (Read Don Marti on this. He produces the wisest, deepest and best writing in the world on this subject.)
  • Direct response advertising wants to get personal, and is based increasingly on privacy-violating surveillance of individuals.

The blowback against unwelcome surveillance of individuals is getting stronger every day. Ad and tracking blocking have been going up steadily. In some countries one quarter of all ads are blocked. For 18-29 year olds, the figure is 41%. Yet, according to the same source (PageFair), “a majority of adblockers expressed some willingness to receive less intrusive ad formats.” Like we’ve had from radio for almost a century.

It would be wise for radio’s foot soldiers to surf this wave of sentiment, by taking the individual’s side in the fight.

Now to the rest of my general advice, before we get down to specifics for the Dash conference:

  1. Get real about fully integrating with the Net. For example, stations need URLs that are as fixed as their channels on the air. And those URL need to be as easy to find on the Net as they are on the dial. Nobody has fixed this yet, but it does need to be fixed. Maybe Detroit can take the lead here. (Datum: I just spent hours updating the data streams stations in my home Sonos system. A huge percentage of them had changed their URLs: their “channels” on the Net.)
  2. Get personal. Meaning side with listeners. This has always been hard for commercial radio, because listeners’ ears are the products sold to advertisers. But with radio moving to the Net, and integrating with the Net, there is an infinitude of opportunity to interact directly with listeners, and get the benefit of their positive input and involvement.
  3. Fight for better radios. On the whole these have become worse over the years, especially on AM. One reason is that antennas have moved from whips (which work best) outside the car to little stubby things on the outside or wires embedded in windows.
  4. Lean on the equipment-making industry to harmonize American RDBS with the RDS being used by the rest of the world. RDS and RDBS are what put station names and song titles on a radio’s display. With RDS (but not RDBS), the radio listens to the best signal from a programming service, such as ESPN, that uses multiple stations and transmitters. It can also set clocks and interrupt one program source for traffic notifications from another. (Radio was self-defeating when it forked RDBS off RDS two decades ago. And I’ll admit that may be way too late for this one)

Now to my suggestions in response to Dash agenda topics:

It’s All About The Experience
How do we need to partner to build tomorrow’s user experiences? How will consumers interact with content and services as they drive?

Put customers in charge. Let them do the driving. For example, give them ways to collect their own data and put it to use. Fuse is one example.

Turning Data Into Dollars
We’ve got access to vehicle data, driving data, listener data and traveler data. What can we do with it all? How do we make it actionable? What is now possible with cross-platform marketing and services?

Don’t spy on people. Give drivers that data first. Give them ways to say what they want done with the data. Make those ways open, rather than trapped inside some company’s closed and proprietary system. Listen to pull in the marketplace, rather than looking for more ways to push crap at people.

The Class Of 2015 — Millennials, Cars & Radio
First look at Nielsen’s long-term study looking at how college students have woven digital into their lives, with a special emphasis on the role of cars, the “connected car,” and what personal transportation means in their lives today and their plans for the future.

Consider the source (a company that lives off the advertising business) — and the fact that nobody wants to be marketed to all the time.

And side with personal independence, which has been a primary selling point for cars since the beginning. Don’t compromise it by making cars less personal.

The Future Of Mobility
The ways consumers are transporting themselves in major metropolitan areas is dramatically changing. Car and bike sharing, mass transportation options, and other approaches are enabling consumers to transport themselves. How will this affect the way we interact with consumers?

Cars are now one option among many, but that doesn’t make them less personal. Companies of all kinds are going to have to get truly personal with their users and customers, and that means being fully respectful of them.

The Game Changers? Apple & Google &….
Everyone from Apple and Google to Intel and Amazon is suddenly paying attention to the connected car. DASH will provide an update on their efforts and the implications of these major players on this competitive space.

Fight for drivers and passengers against companies that want to capture and control them. Drivers are the people who move the industry, not these Johnny-come-latelys, all of which want to hold customers captive. This means insisting that personal data belongs to persons first, and that competing services need to be compatible and interoperable. One can’t freeze out another. Being fully Net-native will take care of this problem.

Free customers are more valuable than captive ones. The car business has always known this, which is why they’ve run ads for decades promoting personal independence. For all the good they do (and it’s plenty) Apple and Amazon believe captive customers are more valuable than free ones. Meanwhile Google and Facebook are busy snarfing up personal data and using that to sell personalized advertising. This is done more with acquiescence than consent (an important difference).

The game that needs to change here is called Who’s In Charge? Is it the customer or companies that want to capture and milk the customer? While car companies have played the customer-capture game all along (example: “chip keys” that can only be replaced at dealerships and cost $hundreds), at least they’ve also reveled in how much independence cars give to their owners and drivers. This is a unique and durable advantage. Radio needs to get on board with it.

Collaboration:  Dealers, Radio, And The Connected Car
It’s time to take a look at the entire car-buying and ownership life cycle from the connected consumer perspective. How will drivers buy and service their vehicles going forward? What new services could we be offering to them? How will their connected car experience interact with their connected lives?

Take a look at this graphic, from Esteban Kolsky:

oracle-twist

 

Now think about where you spend your life. It’s mostly owning, not buying. So the loop on the right is much bigger than the one on the left. This fact is going to dawn on marketing in the next several years. It has already dawned on winning car companies, and on exactly one computer company: Apple. While I have problems with Apple’s employee-silencing control-freakishness, they have done an amazing job off making the experience of owning a computer or a phone one of pleasure rather than of pain.

In a huge way, radio is part of the car-owning and -driving experience, not the buying one. The only place the reverse shows up is at dealerships, which radio advertising supports and where (I’ll bet) there are also incentives to up-sell alternatives to radio, such as SiriusXM. Can regular old radio create similar incentives? Hope so.

The Future Of Traffic Information
Will real-time, customized traffic reports delivered through online connectivity and apps usurp radio’s role?

It already has. The victors in this space are Google Maps and Waze, which Google now owns. Since Waze depends on user input, I suggest that radio folks figure out a way to help Waze and Google improve what they already do. Traffic reports also need to adapt. Report on what’s turned red on Google Maps, for example. “Sepulveda Pass northbound from Mulholland to the 101 has turned red. Same goes for the Harbor Freeway both ways trough downtown.” Better to hear what Google Maps or Waze says than to look down at a phone and risk an accident.

And why stop at traffic. Take on all of journalism. Make every smart and engaged listener a first source of news. See JayRosen‘s Designs for a Networked Beat. He doesn’t mention radio, but it totally applies.

Wish I could make it to Dash. Sounds like fun. But I’ll be in London, working for a paying client and listening to U.S. (as well as U.K.) radio on the Net. I’m curious to see how it goes, and if anybody going going to the show takes the above to heart.

This might help: The greatest authorities on connected cars are not the people speaking on stage. They’re the ones who buy and drive cars: you and me. At Dash, think and speak for yourself. Don’t listen to, or put up with, anything that threatens your independence — which is the same thing as having radio hold its place as the alpha medium on the dashboard.

Bonus links: everything Phil Windley says about the InternetIoT (the Internet of Things) Fuse, picos, decentralization and connected cars, and Hugh McLeod, who drew the picture at the top.

Not want.

Need.

If a site has one of these…

social-signin

… what is the least information they need from the user?

Seems to me that “social” login buttons like these are meant for the convenience of the user. But too often liberties are taken with them.

For example, here is what one company says in its terms & conditions:

Certain functionality may enable you to log-in using Facebook Connect, a Facebook, Inc. application, which is intended to provide interconnectivity between the Services and your Facebook.com profile. By using the Connect feature, you permit us to access your facebook.com profile, including without limitation,  information about you, your friends and privacy settings. When you use the Connect feature, you also agree to allow Facebook, Inc. to use information about your activities on our site and to access your facebook.com cookies.

This is an otherwise respectful (and respectable) company, which is why I’m not naming them here. They are also a retailer, and not supported by advertising. Nor is their offering “social” in the “social media” sense.

And, while the company might want Facebook profile stuff to better understand their customers, do they need it?

In answering the question, What do fully respectful sites need from social login?, it helps to ask another question: What does the individual need from that button, other than to log in with one click?

I’m asking these questions because this button here…

respect-connect-button

… needs definition of what respectful login is.

As I said in Time for Digital Emancipation, the definition (via the Respect Trust Framework) is that the user and the site respect each other’s boundaries. So we need to say what those boundaries are, or what they might be under different conditions. But a good place to start is by asking what the bare minimum needs of a site are.

So, what are they?

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