markets
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Getting Us Wrong
Several thousand years ago, when I was on leave from journalism and working as a marketing dweeb, my small North Carolina firm learned about PRIZM (Potential Rating Index for Zip Markets), a techy new service that told me that my rural zip code was “Hardscrabble,” while the next one over was a suburb PRIZM called… Continue reading
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The Trillion-Dollar Market
Forget financial markets for a minute, and think about the directions money moves in retail markets. While much of it moves up and down the supply chains, the first source is customers. The money that matters most is what customers spend on goods and services. Now here’s the question. Where is there more money to… Continue reading
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Everything gets worthless
That’s where this vector points. Unless we Do Something, of course. Meanwhile, there’s this source of inspiration: Continue reading