A nice unpacking of VRM

Check out in on…

… which appeared in that order. I love the graphics too. One sample:

Another:

Great fodder for discussion at this week.

4 Comments »

  1. Almar van der Krogt

    May 13, 2008 @ 8:23 am

    1

    I strongly agree with this point of view. Instead of ‘feeds’ I would however speak of ‘flags’ (also to avoid confusion with regular/non-commercial feeds). A flag saying something like “I’m in the market for ‘a roundtrip to Boston’”. Ideally, you would be able to set these flags on your online personal page (like Netvibes.com) or one of profile pages at a social network.

  2. Doc Searls

    May 13, 2008 @ 9:10 am

    2

    I like “flags”. Especially if they are selectively visible, or visible in a way by which I control how much about my needs is revealed.

  3. Eve M.

    May 13, 2008 @ 4:34 pm

    3

    Doc– Thanks for the support! Wish you were here!

    Regarding flags vs. feeds… My slides ended up with a description of the feed-based relationship management model, so I was focusing particularly on that; as long as we start paying attention to a “relationship forging and maintenance” function that helps individuals share their data on their terms, I’m happy to go with whatever technical solution works.

    (And now I get a chance to plug the final diagram, which I quite liked :-) — check it out on slide 27 of http://www.xmlgrrl.com/publications/Maler-NZIDConf-Apr2008.pdf .)

  4. Socialutions Implementation Strategy: Taking your company from zero to hero on the social web | socialutions

    May 14, 2008 @ 2:08 am

    4

    [...] seen more than a few examples of big, giant companies who give more than lip service to the process Doc Searls detailed almost five years ago (and Eve Maler recently simplified for those who love simple [...]

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