January 11, 2010

  • Looking up for noncommercial radio

    For most of radio’s history, at least in the U.S., ratings “books” ignored noncommercial stations. Commercial radio shares never added up to 100%. Usually the total was around 87%, give or take. In the market where I spent the most years caring about this stuff — Raleigh/Durham/Chapel Hill, back in the late ’70s and early… Continue reading