CRM Magazine has devoted much of its May 2010 issue, including its cover and lead stories, to VRM and the growing power of individual customers, within which VRM is one vector.
Naturally, Cluetrain is also covered, since it pointed in this same direction, long ago.
This is an impressive move on the part of the CRM Magazine folks, and I hope the industry it covers follows its lead.
I put up a longer post about this over at the ProjectVRM blog. Read the rest there. And if any of ya’ll have a hard copy of the magazine, please save it, since I haven’t seen one yet and would like to collect a few in any case.
Meanwhile, a high five to Tara Hunt, who introduced the CRM Magazine folks to VRM, and got the ball rolling with then.
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