This blog has been going since 1999. The archive up to 2007 is here and here. The rest is all at this site. I am also @dsearls on Twitter and on identi.ca (http://identi.ca/dsearls).
A few among the many hats I wear:
- Author of The Intention Economy: When Customers Take Charge, published by Harvard Business Review Press May 2012.
- Senior editor for Linux Journal, the original (and still the leading) Linux publication.
- Alumnus fellow with the Berkman Center for Internet and Society at Harvard University. There I head ProjectVRM.
- Fellow at the Center for Information Technology & Society at UC Santa Barbara. There my focus is on work toward a book about the Internet and infrastructure, titled The Giant Zero.
- One of the four authors of The Cluetrain Manifesto, the iconoclastic web site that became the best-selling book in 2000 and still sells around the world in many languages. A 10th anniversary edition came out in 2009.
- A radio veteran from way back (that’s where the “Doc” nickname came from… my given name is David). I sublimate that now by taking part in podcasts by others, including Steve Gillmor’s Gillmor Gang.
- A marketing, PR and advertising veteran. Most notably I co-founded Hodskins Simone & Searls, which was born in North Carolina in the late ’70s and grew in the late ’80s and early ’90s to become one of Silicon Valley’s top advertising and public relations agencies. (HS&S was absorbed by Publicis Technology in 1998.)
- A lifelong writer whose byline has appeared in The Wall Street Journal (most recently with The Customer as God: The Future of Shopping) OMNI, Wired, PC Magazine, The Standard, The Sun, Upside, The Globe & Mail, Harvard Business Review, Release 1.0 and lots of other places, including (of course) Linux Journal. Some archives are collected at Reality 2.0, which is at my personal portal, Searls.com, also home to my consultancy, The Searls Group.
- A photographer with too many pictures up on Flickr. Most are here. Nearly all carry attribution-only Creative Commons licenses, to encourage use in the public domain. Thus more than 300 of those have found their way onto Wikimedia Commons, which is kind of a staging are for Wikipedia. I haven’t counted how many of my shots are in Wikipedia, but they accompany hundreds of Wikipedia articles. This one of the airport in Denver, for example, is on 22 different Wikipedia pages.
- A frequent speaker on any and all the above subjects. Here is my profile (now getting real old and in need of updating) at the agency that handles my gigs, Leading Authorities.
In 2005 I received the Google/O’Reilly Open Source Award for Best Communicator.
In 2007 I was named one of the 100 Most Influential People in IT by eWeek.
Since I’m always working on too many things, and will only stop when I’m dead, I want my epitaph to read, “He was almost finished.”
I can be reached by email through doc at my first name] @ [my last name] .com or dsearls at cyber.law.harvard.edu. I tweet as @dsearls.
Copyright 2012 Doc Searls

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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Pingback from TWiL Episode 26: Health Care and VRM on August 14, 2009 at 5:24 am
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I’m not so into twittering myself, but apparently half of the world is. What is more interesting to me it the technology behind it, A proprietary solution is alway a dependent one… Maybe if there would be a twitter framework based on torrents. Say you could launch a torrent with you first tweet and after that your new tweets are delivered via the same torrent by torrent clients around the world. There would be a ‘cloud’ of people following/offering your tweets, And people could follow your tweets from one general proprietary free source. You only need a website to host the torrents, but they can be distributed even by email…There may be a time delay problem but as interest grows also the availability of your tweets grows. And it’s completely proprietary free!
Just a idea, maybe there was already thought about this… I never heard about it, and it seems interesting to me…
Greetings,
Geert -
Once again love the content and ideas you have to offer. Big revelation of reading Cluetrain this year , I was only a kid when it originally came out. Many of us were thinking this as we were weighed down with the corporate cereal packet toys or yo yos (actually coke yo yo was alright) but you felt your identiity as consumer was stolen or silent.
The Linux culture is big here in Europe too where I live so again thanks, I know you did not design but thanks anyhow. Hope the listening and conversational marketplace is alive this year. Hope this is a year of conversations.
Dara Bell
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Pingback from Jarvis, Searls « IT ruminations on February 26, 2010 at 3:39 am
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Hello,
I am a student at Cal Poly Pomona in California, taking a website design class.
My current assignment requires a “travel” website and I decided to build it for Baker, California.
I would like to use your photo “DumontDunes.jpg” that I found in the Wikimedia Commons for the assignment. I cannot determine your attribution requirements. Please advise the proper for of attribution for the use of this picture.
The usage is strictly non-commercial and the website will exist only until mid-June of 2010.
You are welcome to reference my class website at http://www.csupomona.edu/~ronaldj/cis311/home.htm to review the work I have already done for this class. As you can see from the site quality, I would not qualify as a commercial developer.
Thank you for your time,
Ron Johnson -
Doc:
I heard you speak at SBCC in 2004 on blogs, wiki and pings and soon after started my own blog. Now I’ve even gone and written a book on the subject (for healthcare leaders) and have you to thank for getting me started. So,
Thank you, Doc!
http://www.ache.org/pubs/redesign/productcatalog.cfm?pc=WWW1-2152
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Pingback from A brand is what a brand does | Creativity_Unbound on May 26, 2010 at 9:47 pm
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Hi Doc,
Could you please also publish The Cluetrain Manifesto
on http://changethis.com/. Just the “95 theses” with your ‘plug’ about the whole book.
I think it would spread there.
Oliver. -
“He was almost finished.” – Man, that’s a good one! You sure have lots of achievements during your life time… 100 Most Influential People in IT. Wow! Although I cannot find your Twitter profile; someone mentioned here. Do you happen to have one because I would like to follow you? Keep up the good work.
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Pingback from Assignment #1 – COM499 on August 23, 2011 at 12:51 pm
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Your Gilmore Gang link is now going to a wordpress demo site. Looks like GG moved here.
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Hello Doc! Nice to meet you. I think you are a great guy. I’m from Brazil and, at this moment, I’m finishing the translation into Portuguese of your book titled “The Intention Economy”, under demand of a brazilian publishing company (Editora Campus) from São Paulo. Congratulations, Doc, you’ve written a very interesting and complex book, which signals your total support for the open source moviment and for the freedom everywhere on the business and networked world today. I’ve learned a lot with you, thanks!
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Loved your piece in the WSJ on Saturday about Vendor Relationship Management (and wrote about it for Brick Meets Click). Retail fans of CRM need to not get caught out like the guys who couldn’t imagine housing prices might decline. CRM is fine, but not the only way the retail world will work. Am also writing about Big Data these days, and totally laughed out loud at your wondering why people would be pleased to be hunted down through their data so they could be targeted for capture! Prey? or Customer? Hmmm . . . .
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Too much to comment here, but for a start… I came across the VRM project quite recently when it was brought to my attention in a meeting. My partners and I are building what I can now call a VRM service (trovi.co, check out the site if you like, make comments, suggestions, join in…) but wouldn’t have before that meeting. We have similarities. As a 20 year vet of the ad world – who founded & ran his own agency – I have completely flipped in the last 7 years from what I call a “coercion” economy to a personally empowered economy. No point going into what a mess ad revenue-based commerce has made of the web, including search. In a world where people now mainly want to find what they want where and when they want it, on their terms, and mainly locally, the ad revenue driven model absolutely fails, and, more importantly, necessarily has to, on its terms. Because, simplistically put, in order to send you a “targeted” ad they have to work in the erroneous world of demographics and then privacy invasion – tracking, so-called “relevance”, etc. But even all that cannot deliver an active buyer customer to the merchant who has want they want. So we flipped it on its head, put the customer in charge, and charge a miniscule offer fee to the vendors to put their service/product in front of a real customer who really wants to buy what they have now (or whenever the customer specifies). What’s interesting, as a startup, is to see, not only how difficult this actually rather simple (if you’re willing to paradigm shift for a second) concept is to the ad-rev driven folks – which is every major search & community app – but how difficult it is for the angel/VC community to comprehend as well. They all want to know immediately about capturing customers, competitive barriers (IP protection, etc) and profits – the normal trappings of a “castle corporation”. We talk about open collaboration with those who would use trovi, what I call a “permeable membrane” company that invites the creativity of the world, and our 3BL giving structure that empowers community members to create, vote on, and participate in projects that give-back money from trovi powers. With most money folks, I don even go there…it’s a new world to those to whom it’s a new world. And to many, particularly established money, it’s the same old world – they can’t even see the new economy building itself far from their control. I’m delighted to discover you, Doc, and the VRM movement. Thanks!
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Pingback from Three’s a crowd – Four’s a party | Geddup on July 31, 2012 at 11:22 pm
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Pingback from Two people worth knowing on January 3, 2013 at 5:51 pm
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Pingback from Top 10 Marketing Lessons–SugarCON 2011 | Corra on April 28, 2013 at 3:48 am
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